Our clients

… plus many more.

Project Highlights

  • 202030 Summit: Denim Pop-up & Community Gathering

    Organized by studio MM04.

    Pop-up ‘mini-conference’ featuring the people who are transforming the denim sector. In this special deep dive, we discussed denim’s transformation journey in data, culture, chemicals, trade, transparency, design, and legislation. The Pop-up was followed by an outdoor event for our community to connect and continue the discussion.

    11/07/2023 on site with Premium and SEEK trade shows.

    Learn more >

  • Dr. Luke Haverhals, Natural Fiber Welding Community Class

    202030 – The Berlin Fashion Summit

    Organized by studio MM04.

    Annual multi-day conference featuring keynotes, panel discussions, and presentations of practical solutions and innovations that are regenerating the fashion industry. Our international community of change-makers gathers in Berlin to learn, discuss, and build new connections.
    Founded 2020, returning summer 2024.

    Learn more >

  • VORN – The Berlin Fashion Hub

    VORN Fashion Show: ‘Role Models’

    Curation & Storytelling

    Runway show during Fashion Week Berlin at Kant Garages, attended by over 300 guests.

    Featured looks from internationally established brands, styled with independent labels and newcomers from Berlin. All participating labels underwent thorough sustainability checks by studio MM04.

    Stying by Julius and Tanja Forgo-Mettler.

    View full show >

  • BMUV

    Workshop: “How to Avoid Greenwashing Now – And in the Future”

    90min workshop at 202030 – The Berlin Fashion Summit

    Deep-dive on EU legislation on sustainability communication and the Green Claims Directive.

    Facilitated by Ingo Strube (BMUV).

    Research and co-facilitation by Lavinia Muth (studio MM04).

    Learn more about BMUV >

  • Image via Susanne Barta https://franzmagazine.com/2020/01/29/berlin-calling-neonyt-im-ehemaligen-flughafen-tempelhof/

    Messe Frankfurt: NEONYT

    NEONYT Trade Show

    Consulting & Strategy, Curation & Storytelling

    Content Director, Creative Director, Project Consultants

    3-day event with Trade Show, Prepeek influencer event, Fashionsustain Conference and Neonyt Fashion Show.

    210+ sustainable brands from 22 countries

    Locations: Tempelhof Airport, Kraftwerk Berlin and Frankfurt.

    About NEONYT >

  • Messe Frankfurt: Prepeek

    in collaboration with Thekla Wilkening

    Curation & Storytelling, Network Activation

    Influencer activation campaign during Berlin Fashion Week and the 71st International Film Festival in Berlin

    60 invited actors and actresses borrowed sustainable looks for their events and made statements on the topic of sustainability.

    About Prepeek >

  • I:CO – SOEX Group

    I:Collect Campaign

    Curation & Storytelling

    Creative direction and communication consulting for a leading player in German textile recycling.

    Campaign development and photo shoot in co-operation with Joachim Baldauf.

    About SOEX Group >

  • 202030 Podcast

    Produced by studio MM04

    Featuring 202030 – The Berlin Fashion Summit content and exclusive interviews

    Hosted by Co-CEOs Magdalena Schaffrin and Max Gilgenmann

    Studio guests include representatives from Berlin Fashion Week, B Corp Germany, ASKET and more

    1000+ listeners

    Listen now >

Project Summaries

202030 – The Berlin Fashion Summit 

Our own content platform for opinion leaders, innovators, media relations and networking.

Member of the founding team, overall strategy, community building, partner relations.

VORN – The Berlin Fashion Hub 

Create customised sustainability communication,  development and production of campaigns, consultancy and roadmap for implementing changes.

About You, Grüner Knopf, Soex Group (I:CO) 

Berlin Fashion Week, Ivalo, Premium Group, Messe Frankfurt (Ambiente, Heimtextil, Neonyt, Techtextil/ Texprocess)

Definition of sustainability criteria and checks, sustainability communication consultancy, translation into fashion-responsive communication.

BMUV, BMZ/GIZ, Drip by Drip e.V., Fashion Revolution e.V., Premium Group

Educational topics, content creation for advisory guides, community classes, workshop and training formats

Grüner Knopf, Neonyt, UN: 4th Environment Assembly, VORN – The Berlin Fashion Hub, WFTO, Fashionsustain, Neonyt, Prepeek

Concept, curation, and production of editorial fashion shows, campaign photo shoots and installations.

Grüner Knopf, Neonyt, UN Bundespreis Ecodesign, Drip by Drip e.V., Fashion Council Germany, Fashion Revolution Germany e.V., Textile Exchange

Concept, creative direction and devise of conference formats and showcase events .

Fashionsustain, Neonyt, Prepeek

Active involvement and membership.